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BETTY DOLL COLLECTIONS

Tender images that express the class and style of the brand with a joyful touch

Two little girls and their inseparable four-legged friends (Lalla and Sara, the dogs of Designer Elisabetta Franchi) are the stars of the new emotion-filled ELISABETTA FRANCHI La mia Bambina Spring/Summer 2018 catalogue that depicts the simplicity and carefree spirit of childhood.
A world of play and light-heartedness in which the two petite protagonists have fun on the swings, immersed in balloons and gold stars. Watercolour pastels, peppy prints and light fabrics cheerfully express the class and style of the brand with a touch of glee. The Maison’s identity is made prominent by the maxi logo in gold that serves as a backdrop to the many shots of the new SS 2018 Campaign.
Vivacious looks, precious dresses and dainty patterns are featured in the ELISABETTA FRANCHI La mia Bambina Spring/Summer 2018 collection and are all in perfect harmony with the setting for the shoot. A must inclusion was the all-over illustration of CANE TEO, who represents the animal rights ethics of the brand and the super fashionable BETTY DOLL, the iconic doll of the designer who has a passion for fashion and is the ideal playmate for the two girls.
The ADV campaign ELISABETTA FRANCHI La mia Bambina SS18 is a tool for conveying the values of the company and at the same time displays the elegance of the items in the collection. Other essential additions are the three SS 2018 dresses that were seen on the catwalks last September, reproductions of women’s styles in a mini-me version, sold exclusively in the online shop of Elisabetta Franchi. Available for girls, 4-14 years.
The print campaign, realized with images taken from this catalogue, will appear in a set of women’s magazines, directed particularly to mothers who are conscious about their little girls’ fashions.