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In 2013, Elisabetta Franchi chose Milan to open her first showroom, located in Via Tortona 9, in the heart of the fashion district. The facility stands as a black 950 square-meter, 6-storey monolith and can contain 3 collections at the same time. Its design is a prelude to the sophisticated elegance of the collections.
The concept for the interior furnishing is sober and refined. Polished walnut panelling and designer furniture is used on the ground floor, which comprises the reception and a waiting area. The ambience is particularly welcoming and furnished with sofas, armchairs and dim lighting.