The Femme Paradox Campaign
Spring Summer 2025
Kate Moss stands as a symbol of authentic and bold femininity in the portraits of Elisabetta Franchi's Spring-Summer 2025 campaign, perfectly capturing the essence of the brand: seduction, beauty, and empowerment.
The iconic supermodel, an unstoppable and chameleonic force whose rebellious and determined spirit has redefined the boundaries of fashion, is immortalized in evocative black and white images by the photographic duo Luigi & Iango.
This captivating series of shots reflects the multifaceted identity of the brand. It embodies the timeless elegance and boldness that are hallmarks of Elisabetta Franchi's aesthetic. It represents the epitome of a compelling femininity where seduction and beauty merge seamlessly with strength and determination, all conveyed through the charismatic and dynamic gaze of the supermodel.The supermodel exudes sensual charm in the structure of an impeccable tailored jacket or the simplicity of a T-shirt paired with the season’s Everywhere bag, radiating a magnetic energy that aligns perfectly with the identity of Elisabetta Franchi.
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“Kate Moss, a style icon and the muse for our Spring-Summer 2025 campaign, embodies a unique balance of sensuality and strength, refinement and audacity. The collection explores the energy of contrasts: black and white, light and shadow, blending to narrate the complexity of the female world, with Kate perfectly echoing this tension between opposites.”
CREDITS
TALENT: KATE MOSS
PHOTOGRAPHER: LUIGI & IANGO
PRODUCTION: 2B MANAGEMENT
HAIR: LORENZO BARCELLA
MAKE-UP: GEORGI SANDEV