COZY COLLEGE
Elisabetta Franchi La Mia Bambina Fall Winter 2024-25
New Campaign
The new Fall Winter 2024-25 campaign by Elisabetta Franchi La Mia Bambina "Cozy College" is steeped in references to the world of private schools in New England and draws from an academic and sober bon ton taste with a contemporary and sophisticated touch.
And it is precisely the preppy chic style of the uniforms that inspires the brand's new collection, with embroideries and patches that echo the typical college coat of arms.
The campaign shots capture the rituals between girlfriends and their passions, from music to geography, not only games and light-heartedness but also busier moments such as homework and hobbies in the afternoons after returning from school.
A new vision that enhances the friendship of these little women as they grapple with building their values and their first ambitions, fantasising about their future at school and the job they dream of doing 'when they grow up', always moving in style.
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