The new representative of the most "cool" Italian style

The history of the Italian designer Elisabetta Franchi - the soul of the brand that takes its name - is the story of a woman who has managed to conquer the female universe thanks to her style and creativity. A mix of great passion, meticulous study of the product and complete dedication to the work that have converted his brand Elisabetta Franchi into a phenomenon of the latest generation of fashion.

The creative journey of Maison Elisabetta Franchi originated in Bologna, the city where her stylist was born in 1968. After finishing her studies at the Aldrovandi Rubbiani Institute, in 1996 Elisabetta opened a small Atelier, where she started modeling her ideas and make the first clothes, with only five employees. Currently, the Maison has almost 300 people who, under the creative direction of Elisabetta Franchi, create a perfect Made in Italy pret à porter, nowadays converted into one of the most influential brands of Italian fashion. A success due to the style and the particular production strategy of the company, based on quality, excellence and attention to detail.

Actually, the company managed by Elisabetta Franchi exceeds 112 million euros in turnover, thanks to a worldwide distribution, with over 1,100 multi-brand stores and 81 mono-brand stores. To these is added the new company boutique in Madrid, which consolidates the presence of Elisabetta Franchi in Spain and is part of a plan to expand the brand's stores throughout Europe.

New boutique in Madrid

Last June, Elisabetta Franchi personally took on the task of inaugurating her brand's new store in Madrid. A beautiful boutique, located in Calle Claudio Coello 35, in the Madrid’s golden fashion district, in the exclusive and lively district of Salamanca.

The boutique is placed in an original and luxurious building, dating back to the end of the 1800s, and extends for 180 m2 on two levels, in a continuous space, highlighted by an incredible staircase covered with carpets. Echoing the original geometry of the building, the concept design features walls in an elegant Alpi’s green marble, in typical Madrid style, and large mirrors in bronze that recreate a sophisticated living room. The spaces are also embellished with large golden curtains, marble and bronze mirrors, round tables and soft velvet sofas, which transform the rooms into welcoming and warm living areas.

In them it is possible to discover the universe of Elisabetta Franchi, through the latest collections of clothing and accessories for women of this signature, now an icon of contemporary luxury Made in Italy and one of the most sought-after fashion brands among celebrities.