On occasion of the Opening of her new boutique in Madrid, Elisabetta Franchi speaks about her fight for animals’ rights.

Glamour: At the end of your last fashion show you went on stage with your children with manifests against animals’ abuse. How did you come up with this idea?

Elisabetta: I wanted to take advantage of the fashion week in Milan to spread a strong message and share it with my family.

Glamour: How did the fight for animals’ rights evolve?

Elisabetta: It has always been a theme very important to me, but when I started working with LAV (animals’ welfare association) I realized that I needed to stop using animals’ skin.

Glamour: You have several projects related to this theme, what are they about?

Elisabetta: For some time now all my collaborators can bring their own dogs at the office. I have eight dogs (all adopted) that are looked after when I go to work, but not all the people have this possibility, so I thought it could be a practical solution for everyone. I also collaborate with several organizations for fighting against the Yulin Festival in China.

Glamour: What do you think the fashion industry can do to sensitize even more people on these subjects?

Elisabetta: The fashion world can help a lot. Women purchase Elisabetta Franchi because they know our philosophy. There are still some people in the sector who haven’t taken a stance on this theme yet, but I can say that when I started I was the only one. However, as time goes by, more and more stylists embrace this project (Hugo Boss, Versace, Gucci, Armani..). Fortunately we are witnessing an evolution.