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ISLAND DOG VILLAGE EF: A PROJECT TO SAVE THE DOGS OF YULIN
From 2018
Island Dog Village EF has been opened in the north of China, a project that has the goal of sheltering, treating and caring for dogs saved by the cruel massacres that take place in the poorest areas of the country. The symbol of this barbarity is the city of Yulin, where every year the Yulin Dog Meat Festival takes place, a macabre local tradition where these animals are kidnapped, held in inhumane conditions and tortured without mercy, only to end up boiled alive in the stalls of the streets of Yulin. The initiative stemmed from a project by Davide Acito, animal activist, who for years has waged a battle to protect the dogs in this atrocious event. Finally, his centre became a reality thanks to his encounter with Elisabetta Franchi, who has teamed with Davide and APA (Action Project Animal), the non-profit association that has made the fight for animal rights as its primary mission. The Island Dog Village EF, which bears the initials of the designer, was created as an oasis, a protected island for sheltering and treating these creatures saved from a destiny of violence: it is further demonstration of the commitment of the Italian designer to protect animals, an objective she pursues with constancy also through the cruelty free collections that take her name.
IF THEY COULD TALK...
From 2018
"I am outraged and deeply saddened by what is happening to stray dogs in some regions of Italy, Sardinia, Calabria, Campania, Apulia and in particular in Sicily, where stray dogs have not been managed properly by the competent authorities. Unfortunately, in these regions the phenomenon is out of control. Just consider that in Sicily the dogs without a family and not living in kennels in 2016 were 39,450 compared to only 5,266 sterilisations. In the province of Agrigento, in 2016 the stray population was estimated to be 2,500 dogs and only 187 sterilisations were carried out. A very small number. *LAV sources
A FIGHT FOR THE MOON BEARS
From 2017
Bile farms: this is the cruel name for the breeding farms in China and Vietnam of moon bears, called such for the white spot in the shape of a crescent moon they bear on their chests. But they are not true breeding farms: they are places of torture and cruelty, where the pitiable animals undergo extraction of their precious bile, an ingredient used in Chinese Traditional Medicine for its beneficial properties for the past 3,000 years. Shut in tiny cages, hardly bigger than themselves, these innocent animals are subjected to malnutrition, kept in depressing hygienic conditions, and are forced to suffer lesions, bone deformations and infections. In view of this torment and thanks to awareness campaigns conducted by animal rights associations and the Provincial Forestry Department, the Chinese government is changing its stance and has begun to prohibit this inhumane practice. This, however, has not stopped several private entities from continuing the atrocity. Elisabetta Franchi has not remained indifferent to the cruelty; she has decided to support the cause and to help moon bears with substantial financing in the hopes and in the firm conviction that such a practice can no longer be tolerated.
#ENDYULINFESTIVAL
From 2016
Elisabetta Franchi apoya activamente a AnimalAsia con la adhesión a la petición de poner fin al festival de la carne de perro de Yulin, ciudad del sur de China donde cada año se celebra esta atroz matanza. Una masacre inimaginable que muestra la barbarie con que se trata a los pobres animales. Incluso los animalistas chinos se han movilizado para intentar frenar esta crueldad. Ya en 2015 también en las redes sociales, muchísimas personas de todo el mundo, se manifestaron contra el Yulin Festival mediante el hashtag #StopYulin. Gracias al clamor que creó a nivel global, el evento reduce cada año sus dimensiones: de hecho, se ha pasado de 10.000 perros sacrificados por año a los aprox. 1.000 del año pasado. Pero incluso un solo perro es demasiado…
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ANIMALS ARE NOT CLOWN
2016
Elisabetta Franchi, extraordinary member of LAV, has always been active in the defence of animal rights by supporting numerous initiatives for their protection, from the financing of innumerable beneficial projects to a commitment to an ethical and "animal free" fashion in her collections. A LAV report has shown that Italy continues to fund circuses with animals and businesses of the same sort, which in truth are hotbeds of commercial exploitation and abuse of animals, not to mention being an anachronistic spectacle. In order to raise public awareness of circus abuse, LAV promoted the petition "We won't give a single euro to circuses with animals", asking ministers and parliament to relocate the animals held by circuses and to support the facilities that host them (such as the Wild and Exotic Animal Recovery Centre in Semproniano in Tuscany, of which LAV is a partner). Aware of this dramatic situation and outraged by the silence of the Italian institutions, Elisabetta Franchi partnered with LAV to battle the public funding of circuses, working together to boycott the circus, thus saving hundreds of helpless animals. "Circus is not fun for animals". This is the message that can be read on the special T-shirts of the Animal Free line that were created for the Fall/Winter 2016-2017 collection and presented on the catwalk: an appeal launched by the Designer to further raise public awareness and reveal the cruelties hidden behind the scenes at the circus. "The magic of the circus and the allure of circus art are centred on acrobats, jugglers and dancers and have nothing to do with the abuse of animals, forced with violence to perform actions and poses that for them are unnatural. Animals must live according to the rhythms and rules of nature".
EF LOVES DOGS CAPSULE COLLECTION
En 2015
Elisabetta Franchi, en colaboración con Megan Hess, lanza una línea dedicada a las mascotas, una colección imprescindible para quien ama a los animales. Collares, bozales, transportines, comederos y abrigos: una selección de productos realizados según el estilo sofisticado de la marca, y decorados por las especiales ilustraciones de Hess. La recaudación de la venta de los productos se destina completamente a asociaciones que se ocupan de la tutela y defensa de los animales.
TAO MODA 2015
2015
El 18 de julio de 2015, en ocasión de los Tao Awards que premian las excelencias del panorama italiano, Elisabetta Franchi recibió el premio ‘Moda e Sociale’ (Moda y Social) por su compromiso animal friendly y por su moda responsable.
FUNDACIÓN HOSPITAL INFANTIL SALESI ONLUS
From 2015
El 27 de junio de 2015, Elisabetta Franchi participó como madrina en el Concurso Sguinzagliati, gracias al cual se recogieron fondos para financiar la pet therapy dirigida a los niños alojados de la estructura Ospedale Salesi de Ancona. En octubre de 2015, la Diseñadora colaboró con otro proyecto ‘Acoger y tratar el dolor en Hematología y Oncología Pediátrica’, mediante la adquisición de una obra de arte relativa a ‘Design for kids’.
CASH&ROCKET 2015
2015
En mayo de 2015, Elisabetta Franchi adhirió a la iniciativa de beneficencia ‘Cash&Rocket 2015’ promovida por la revista Grazia y por su directora Silvia Grilli a favor de tres asociaciones: OrphanAid, que ayuda a los huérfanos y familias ofreciendo asistencia y protección social; Shine on Sierra Leona, que se dedica a la instrucción en el territorio y Sumbandila, que trabaja en programas de escolarización en Sudáfrica.
DOGHOUSE “THE LEONE'S FRIENDS”
From 2014
The love for four-legged friends is the reason of the meeting between Elisabetta Franchi and Donatella. The story of Donatella started fifteen years ago when she decided to open a shelter for abandoned dogs and cats in Civitella, a small town closer to Forlì. Her battle for the protection and respect of animals has continued over the years and Donatella saved more than fifty dogs and thirty cats from the streets, giving them food and medicine with means at her disposal. Elisabetta Franchi has taken the cause to heart, and has supported, and still supports, the small Civitella shelter, now an ONLUS, "Leo’s friends", helping to builds a safer and more hospitable shelter for four-legged friends and cats. The Designer has a bigger project for the Civitella’s shelter: she would like to create a home, a real doghouse that can host abandoned dogs and cats.
Además de la moda, Elisabetta Franchi ha tenido siempre una gran pasión, que cultiva no solo en la vida privada, sino también combinándola con el trabajo: la pasión por los animales y la defensa de sus derechos. De hecho, a partir de la colección Otoño-Invierno 2014/2015, Elisabetta ha eliminado gradualmente la plumas auténticas, adoptando sistemas innovadores y experimentales que resultan en el usos de fibra de poliéster o de guata. Con la colección Primavera-Verano 2015 se excluye completamente el uso de las plumas de origen animal.
NO ANGORA
Otro avance que refuerza la idea concreta de una moda ética sin la explotación de los animales ha sido posible mediante la prohibición también de la lana de angora en las colecciones. Una piel que, al contrario de la creencia general, se extrae de los animales con técnicas crueles y lesivas para la dignidad, causando un sufrimiento atroz. En 2014, Elisabetta Franchi abolió completamente el uso de la lana de angora en las colecciones.
FUR FREE RETAILER PROGRAM
Siguiendo la filosofía de una moda ética, Elisabetta Franchi no utiliza prendas con pieles de animales en sus colecciones. Un compromiso adquirido y firmado mediante la autocertificación del Fur Free Retailer Program, en colaboración con LAV (Lega Anti Vivisezione). Se trata de un programa creado con la finalidad de promover políticas de comercio que respeten los derechos de los animales, eliminando los artículos que contienen piel de origen animal.
ANIMAL FREE
VV (NO PIELES, NO PLUMAS) Elisabetta Franchi adhiere al proyecto Animal Free Fashion ideado por LAV. Con su esfuerzo alcanza el segundo mejor nivel de la clasificación ética gracias a la creación de pieles y plumas animal free, prendas, jerséis y faldas de piel sintética, pero también bolsos y pequeños accesorios.