A STORY OF PASSION, SACRIFICE AND ABOVE ALL DREAMS.
Elisabetta Franchi was born in 1968 in Bologna to a family of humble origins, with few resources and one doll only - Betty - and understood from a very young age that her vocation was fashion, a vision that she held on tight to together with Betty and that would one day allow her to dress the women of the world.
Her dreamy but practical soul led her to found Betty Blue S.p.A. in 1998, a ready-to-wear Made in Italy brand, creating an all-female style.
The road was always uphill, sustained by values - such as passion, consistency, sacrifice and discipline - the pillars of her entire SELF-MADE WOMAN existence, which guide her to build what is today an international business with 3 headquarters, 87 flagship boutiques, over 1,100 multi-brand stores and a turnover of 120 million in pre-pandemic 2019.
Always in the forefront with her strong sense of responsibility, she transforms her entrepreneurial vision into awareness by encapsulating the strength of women in her collections.