The designer and founder of the brand that today carries her name decides to speak about herself and the extraordinary path that led a little girl full of dreams to become a successful designer and entrepreneur.

The narration alternates the fascinating private life of Elisabetta Franchi with the frenetic pace of her professional one. Opening with the images of one of the major milestones, the 20th anniversary of the brand, the docu-reality depicts the intense journey of the designer, made of sacrifices, discipline and hard work, but of enormous satisfactions too. It is the story of a woman who feels emotions and knows how to transmit them to her public and who has managed to conquer the feminine universe not only with her creations but also through the values that represent her brand. Her commitment towards animals and the love for her family are indeed the keystones that find full expression in her work, as well as in her smallest actions. Inspiring the “tribe” who avidly follows and supports her is also the hope that all is possible and that the success can be reached, but only through strong dedication and passion. Hence, the motto that distinguishes her work and life:“YOU CAN HAVE IT IF YOU WANT IT!”.

The documentary, produced by Endemol Shine Italy for Discovery Italia and available in preview on DPLAY PLUS ( will have its television release starting from the 12th of September on Real Time - Italian digital terrestrial TV channel 31, and channel 160 on Sky TV . It will also be transmitted On Demand from the 13th of September.