Milan, July 2018 – ELISABETTA FRANCHI enters again the market of Arabia Saudita with the inauguration of the second monobrand in the capital, Riyadh.

The boutique is located in the new shopping centre Riyadh Park Mall, considered one of the most futuristic of the area for the presence of the first multi- screen cinema in Arabia Saudita.
The monobrand, opened in partnership with Saudi Jawahir, one of the biggest Arabia Saudita’s retail player, represents the fourth opening in the area in two years.

This further opening proves the strenght of the brand in the Middle East and confirms the maison’s objective to encourage the growth of the brand in the whole country, that, has always been one of the main markets where the brand has established itself, breaking through the oriental woman’s hidden femininity.

The catchy style of the new FW18 collection welcomes the clients into the elegant setting of the boutique, decorated with its recognisable style which is a trademark of the Italian brand: a mix of femininity and sophistication in line with the exclusivity and the majesty of the arab location.