THE URBAN GLAMOUR: THE NEW ELISABETTA FRANCHI SPRING/SUMMER 2019 ADV CAMPAIGN
A metropolitan scenario serves as background of the new ELISABETTA FRANCHI Spring/Summer 2019 advertising campaign, that catches the excitement of the urban life, embedding the fashion extravagance.
In a blaze of colours, the campaign plays out an ode to life in which the protagonists are captured during moments of their everyday life, as in a sneak peek. The images, full of realism, carefreeness and spontaneity, reflect the Italian lifestyle of the brand expressing freshness and modernity.
Giving up on the city temptations and social events, among leisure, entertainment and the typical feminine complicity, the three women present the outfits like colour explosion standing out the grey of the buildings and the busy streets. Precious embroideries and vibrant shades evoke a fireworks explosion, as well as the colour-changing maxi sequins remind an impetuous waterfall of confetti.
In this frenetic set, the accessories become appealing companions of the three friends, who wear their object of desire. Lipsticks, perfume bottles turn into precious pendants, while air balloons, and transparent maxi double bags into must have complements.