Milan, 27th April 2018 - ELISABETTA FRANCHI has arrived in the Czech Republic, opening a new boutique in the centre of Prague. This new opening marks the beginning of a prestigious brand development project in Czech and Slovak areas, starting from the magnificent Golden City, the ancient meeting point between East and West. This new expansion was carried out in collaboration with Prodes, a retail partner with long-standing experience.

The splendid capital rises where the elegant grandeur of the Gothic cathedrals mixes with the art nouveau façades of the palaces, entering a crossroads of churches, romantic undergrounds and refined baroque gardens: an incomparable mix of architectural styles that can enchant like no other city. Situated in the centre of the magnificent Prague is Parizska street, a shopping district with exclusive luxury boutiques: this is the area chosen for the new ELISABETTA FRANCHI boutique.

Local customers and tourists visiting the city will be welcomed inside the boutique, in its elegant atmosphere inspired by the refined aesthetics of the Italian brand. They will discover the glamorous and refined style of the ELISABETTA FRANCHI collections, which have always been very popular in this market.