Ryiadh - Nakheel Mall


Milan, May 2019 – ELISABETTA FRANCHI enters again Saudi Arabia with the inauguration of the third mono-brand boutique in Riyadh, corresponding to the fifth opening in this country, in two years.

The new store is part of the shopping centre Nakheel Mall, one of the most important malls of the city, recognised as one of the main fashion destinations, but not only. Combining fashion, architecture and entertainment, it represents the point of reference for all the international Premium brands.

This further opening is a clear evidence of the positive impact that the brand has found since its entry in the Middle East, and consolidates Elisabetta Franchi’s presence in this market, confirming the Maison’s determination to enhance its distribution network, also thanks to the success it has always had on the veiled but marked femininity characterising the middle-eastern woman.

The boutique has been realised in a more showy style compared with the formal minimalism, common to all the Elisabetta Franchi’s stores, by complying with the majesty of the location, but remaining faithful to the main features of the brand: the warm, feminine and sophisticated atmosphere, together with the elegance of the interior design and the collection, welcome the costumers into the “lifestyle experience” offered by the Elisabetta Franchi’s world.