In addition to fashion, Elisabetta Franchi has always had a great passion that she cultivates not only in her private life but also by combining it with work: the passion for animals and the defence of their rights. In fact, starting with the Fall-Winter 2014-2015 collection, Elisabetta gradually eliminated feathers and down filling, implementing innovative and experimental systems like polyester fibre or wadding. With the Spring-Summer 2015 collection the use of animal feathers and down was completely abolished.
Fur free retailer program
Implementing the philosophy of ethical fashion, Elisabetta Franchi does not include apparel with animal furs in her collections. It is a commitment undertaken and signed with a self-certification in the Fur Free Retailer Programme, in collaboration with LAV (Anti Vivisection League). It is a program established with the aim of promoting trade policies that respect animal rights by eliminating items containing animal furs.
VV (NO FURS, NO FEATHERS) Elisabetta Franchi is a part of the Animal Free Fashion project founded by LAV. With this commitment the company has achieved the second-best ethical rating thanks to the creation of animal-free furs and down jackets, dresses, shirts and skirts in faux leather, not to mention bags and small accessories.
A further step that concretised the philosophy of an ethical, cruelty-free fashion was to ban angora wool from the collections. Contrary to common percep¬tion, angora fur is pulled from the animals using cruel tech¬niques that harm their dignity and cause atrocious suffering. Since 2014 Elisabetta Franchi has completely abolished the use of angora wool from the collections.