LA MIA BAMBINA SPRING-SUMMER SS24
Elisabetta Franchi's Spring Summer 2024 La Mia Bambina campaign emphasizes once again the evolution of the brand's image.
The "k-ID-s inside" originates from the concept of identity, on which the entire campaign is built, and with the play of the word ID in "kids," the aim is to tell the story of being a child through an introspective and suggestive lens.
The little girl is no longer conceived as a character who copies, but becomes the protagonist of a world of spontaneity, vulnerability and "imperfect" beauty.
A plunge into the childhood universe made of multiple facets and emotions, juxtaposed with some of the collection's most iconic looks.
