Since 2011, Elisabetta Franchi has invested in e-commerce with an e-shop website open for business on the Italian market. Over the last four years, the platform has seen an impressive growth becoming one of the main channels of the Maison’s sales and image. With the site restyling in 2012, the EF’s e-commerce opened the door to support new devices to include tablets with optimised contents and an interesting new feature, the “video catwalk” for every product in the collection. Taking into account the swift development of mobile devices and the evolution in the digital world, the new “elisabettafranchi.com” website made its debut in 2018. The fully renewed website integrates both the corporate site and the e-commerce platform, allowing users to navigate the corporate contents and focus on the shopping experience, choosing among the collections of the Maison. Optimised for navigation from any device – mobile, tablet and desktop – the new website promises a high-satisfaction user experience. The most exciting development is the opening of sales to European and non-European countries including: Germany, France, the UK, Spain, Portugal, Ireland, Malta, Sweden, Finland, Denmark, Czech Republic, Romania, Bulgaria, Slovenia, Hungary, Slovakia, Croatia, Switzerland, Lithuania, Estonia, Latvia, Poland, Belgium, the Netherlands, Cyprus, Greece, Luxemburg, Munich, Austria and Russia. The new site is available in Italian, English, French, Spanish and German. It also features a new graphic design with a product profile that allows customers to get a 360-degree view of the garments, then proceed to purchase with a simple click or else find the nearest EF boutique using the “geolocation” function that also gives the possibility to book an in- store appointment to get full appreciation of the collections right in person.