At the center of this vision is iconic model Gisele Bündchen, captured by the creative duo Luigi & Iango against the vibrant backdrop of Miami. AThe campaign features bold imagery that reflects the brand’s core values: a woman who is confident, free, and unapologetically herself. It showcases a contemporary femininity that is both elegant and unconventional, rooted in self-awareness and transformative beauty.

Gisele perfectly represents this spirit. Her presence is not just aesthetic; it’s emotional and magnetic. With each look and gesture, she brings depth to the Elisabetta Franchi world, illustrating an elegance that comes from within. Miami’s vibrant energy provides an ideal setting for the FW25 collection, creating a visual narrative with a strong identity for the bold, refined woman who stays true to herself. The collection features feminine silhouettes, fluid volumes, and sophisticated details, all reflecting the brand’s unique DNA.