Elisabetta Franchi chose Milan for the opening of her first lead showroom. It was opened in 2013, at Via Tortona 9 in the heart of the city's fashion district, a 950 m² building in the shape of a black monolith. Developed over six floors, the location hosts up to three collections at the same time. A simple, sophisticated concept with a refined, elegant design, just like the Maison's apparel. Glossy walnut panelling, refined designer furniture and soft lighting combine to create a showroom with a cosy atmosphere.